AMAZING DESIGN
Neo9 brings amazing design to the forefront of all our projects. We work with award-winning illustrators, skilled designers, developers, videographers, writers and other high level creatives to bring your ideas and brand to life.
It starts with a simple conversation around an idea. We brainstorm and explore different angles. We step out of the box and imagine without boundaries. Sometimes we reel it in. Sometimes we dive in deeper. Design is not just a graphic. It’s a picture, a word, a moving image, a sound, a flicker of light. It involves social media, internet, video, blogs, print and all multimedia. It should cross seamlessly between devices and mediums. Every project is unique with it’s own set of variables and objectives. These variables and objectives will lead us to the most amazing design possible that ignites your message and brand.
BENEFITS OF RESPONSIVE DESIGN
Let’s face it. We all use our smartphones and tablets to view content online. No one likes to land on a website you can’t read or navigate because the menu buttons are so small that you have to tap over and over. Google doesn’t like it either. In fact, with the new Google algorithm update, your site’s search engine visibility increases if your site is responsive. Google wants you to enjoy your mobile experience so it wants your site to be mobile friendly.
Why responsive design is crucial for business
- The majority of people are using their mobile devices to access content on the web
- A visually enticing and consistent experience on all devices helps to drive traffic, turn strangers in to leads, leads into customers and customers into promoters
- Crisp and concise messaging across devices keeps prospective and current customers engaged
- Some people have big fingers and can’t hit those tiny buttons or call to actions!
- Not everyone wants to wear reading glasses or use a magnifying glass to see content on their smartphone!
Seriously though, Google currently processes over 4 billion searches per day. That’s over a trillion searches worldwide per year. OMG. Time machine it to the future and face the music . . . Responsive design is the new web.
ORGANIC SEO
Organic search engine optimization is pivotal to your company’s marketing efforts. In 2016, SEO starts with responsive website design. Google’s new algorithm update isn’t forgiving when it comes to unresponsive websites. There are more searches on mobile devices than on desktops and if your site isn’t mobile friendly you run the risk of being overlooked in Google searches and bypassed by users who become frustrated when trying to engage with an unmobile-friendly website. More than likely they will click into your competitor’s responsive mobile friendly site and start doing business.
Placing keywords on every page of your site is also a vital component to successful SEO ranking results. Landing pages, blogs, video and all content should all be optimized for keyword results. That doesn’t mean repeating the word over and over again in such a way that it’s obvious. It means writing with words and terms that convey the same meaning as the keyword. Google is intuitive and search results will include terms and words that mean the same thing.
Actively blogging and creating fresh and thought leading content that your customers are searching for is also imperative. Blogging shouldn’t just include writing. It should include videos, graphics, calls to actions, external and internal links to name a few. All of this content should be keyword optimized in order to drive results.
Social media has become a huge player in SEO and it’s significance is increasing. Becoming active across these channels with relevant and engaging content will increase your company’s visibility in the digital world.
These are just the most obvious strategies for high-ranking organic SEO. As Google issues new algorithms and our digital landscape changes, new and improved methods for SEO will take center stage.
INBOUND MARKETING
Out with the old and in with the new. Your customers are finding new ways to make purchase decisions. With pertinent information readily available with a click or a tap, the consumers of today are highly informed and educated with regards to the product or service they are scoping out.
Inbound marketing embraces the new consumer buying pattern. It’s pretty simple. Turn strangers into visitors, visitors into leads, leads into customers, and customers into promoters. So how do we do this? Become thought leaders in your industry by delivering relevant content in such forms as blogs, ebooks, videos and social media posts. Your customers are searching, so you need to understand who they are and what they are looking for. You need to anticipate what content they need that will not only fuel their decision, but gain their loyalty and trust. The more relevant content your customers receive from your company, the more they will begin to trust and look to you as a strategic partner, earning their business now and for the future. It’s important to remember that once you convert your leads into customers, you can’t just drop them . . . you will have to nurture them and continue to supply content that maintains your position as a thought leader and a strategic partner for the long term.
SOCIAL MEDIA
Now, more than ever, social media is a driving force to your company’s long term success. Not ever single social media outlet might be suitable for your business. Depending on your customers and which social media outlet they frequent, you might want to focus more on Facebook rather than Twitter, or LinkedIn rather than YouTube. Wasted efforts and resources can be avoided by narrowing in on the social media channel most relevant to your business and your customers. No matter which social media outlet is applicable, your company needs to position itself accordingly.
PRINT COLLATERAL
Our world today is increasingly digital. Websites, blogs, videos, social media . . . you name it. It’s out there and being used heavily in a company’s marketing efforts. However true this is and seems, the printed piece shouldn’t be ignored. Take a look at this article on domtarblueline.com Your printing efforts should drive people to your digital efforts. They should work hand in hand reinforcing your brand and its message. From business cards to posters, brochures and takeaways, print is invaluable in driving your message home. There are unique and inventive ways to make your printed pieces provide a multidimensional impact to your customers and prospects alike.
BLOG WRITING
Need to blog but don’t have the time or resources? Become a thought leader in your industry and a value add to your customers. Let Neo9 be your voice through consistently scheduled blog posts.
Develop your customer’s persona and what information they are searching for online. They have questions that need solving. Your blog posts should provide the answers. When strangers find your posts with the answers, they will be inclined to click through, read them and inevitably become visitors to your site.
VIDEO PRODUCTION
Video is an amazing way to deliver content on the web. It brings dimension and character to topics and enhances the written word. It can be used as a blog post, a social media post or on your website to instruct, inform and engage customers. Neo9 delivers high quality impactful videos that amplifies your message and brand. We mainly focus on “micro productions” with an average maximum length of 2 minutes or under. Today’s web audiences tend to have a short attention span when it comes to videos so our goal is to get the message through in quick video bursts. Although shorter length videos are encouraged, longer videos shouldn’t be disregarded but should be considered for videos that focus on training, events or other similar topics.
How-to-videos, video interviews, event videos, demonstration videos, time lapse videos, update videos, announcements, HR videos, employee engagement videos, promo videos, product videos, green screen . . . the list goes on. We will discuss your video needs and find an accurate solution. If we feel that an infographic or an animated gif or some other form of communication would be better suited to your message rather than a video, we will let you know. It’s important to know your audience, your goals and which outlet will deliver maximum results.
ANIMATION & MOTION GRAPHICS
When text just doesn’t get your point across, animation delivers. From simple Gif animations to more intricate and dynamic animations, Neo9 can make otherwise lifeless text jump off the screen and engage your audience. Motion graphics and animation can convey a your message and brand in an exciting and captivating fashion. Sometimes images speak louder than words and images and words speak even louder. Bring an otherwise dull, lifeless presentation to life.
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Interested in working with us? Give us some details regarding your project and we’ll be in touch within 24 hours.
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