Multimedia Production

Domtar’s multimedia efforts required revitalization to energize internal and external communications across North America and Europe. The goal was to produce engaging video, animation, and motion graphics that effectively conveyed Domtar’s story without reliance on outsourcing.

Establishing an in-house production studio reduced outsourcing costs by 40%, while a new Digital Asset Management system cut asset retrieval times by 30%, streamlining workflows. The “Domtar in :60” video series led to a 20% increase in internal engagement, while overall video campaigns boosted client acquisitions by 15%, solidifying Domtar’s position with creative and compelling brand storytelling.