Shopify Store

KICKASS FOOTWEAR transforms the ordinary into the extraordinary, featuring bold, dynamic designs that turn every step into a statement. Each shoe is a canvas showcasing the evocative artwork of Eric Demski, channeling a fearless and vibrant aesthetic that challenges the norm. The goal was to craft an online shopping experience that felt like an art gallery—bold, unapologetic, and deeply personal.

The unique blend of art and fashion drove a 20% increase in conversions, while users spent 40% more time exploring product galleries. The daring design and immersive presentation turned the site into a destination for those seeking wearable art, making each interaction a journey through creativity and bold expression.