BENEFITS OF RESPONSIVE DESIGN

Let’s face it. We all use our smartphones and tablets to view content online. No one likes to land on a website you can’t read or navigate because the menu buttons are so small that you have to tap over and over. Google doesn’t like it either. In fact, with the new Google algorithm update, your site’s search engine visibility increases if your site is responsive. Google wants you to enjoy your mobile experience so it wants your site to be mobile friendly.

Why responsive design is crucial for business

• The majority of people are using their mobile devices to access content on the web
• A visually enticing and consistent experience on all devices helps to drive traffic, turn strangers in to leads, leads into customers and customers into promoters
• Crisp and concise messaging across devices keeps prospective and current customers engaged
• Some people have big fingers and can’t hit those tiny buttons or call to actions!
• Not everyone wants to wear reading glasses or use a magnifying glass to see content on their smartphone!

Seriously though, Google currently processes over 4 billion searches per day. That’s over a trillion searches worldwide per year. OMG. Time machine it to the future and face the music . . . Responsive design is the new web.