ORGANIC SEO

Organic search engine optimization is pivotal to your company’s marketing efforts. In 2016, SEO starts with responsive website design. Google’s new algorithm update isn’t forgiving when it comes to unresponsive websites. There are more searches on mobile devices than on desktops and if your site isn’t mobile friendly you run the risk of being overlooked in Google searches and bypassed by users who become frustrated when trying to engage with an unmobile-friendly website. More than likely they will click into your competitor’s responsive mobile friendly site and start doing business.

Placing keywords on every page of your site is also a vital component to successful SEO ranking results. Landing pages, blogs, video and all content should all be optimized for keyword results. That doesn’t mean repeating the word over and over again in such a way that it’s obvious. It means writing with words and terms that convey the same meaning as the keyword. Google is intuitive and search results will include terms and words that mean the same thing.

Actively blogging and creating fresh and thought leading content that your customers are searching for is also imperative. Blogging shouldn’t just include writing. It should include videos, graphics, calls to actions, external and internal links to name a few. All of this content should be keyword optimized in order to drive results.

Social media has become a huge player in SEO and it’s significance is increasing. Becoming active across these channels with relevant and engaging content will increase your company’s visibility in the digital world.

These are just the most obvious strategies for high-ranking organic SEO. As Google issues new algorithms and our digital landscape changes, new and improved methods for SEO will take center stage.